La Baguette stamp

"Le Baguette stamp" is a project by the national postal service of France featuring a scratch-and-sniff postage stamp infused with the scent of freshly baked baguette. Postage stamps serve not only functional purposes, but are miniature canvases reflecting a nation’s cultural and historical identity, in this case celebrating an emblematic symbol of French culinary heritage. This release coincides with UNESCO’s 2022 recognition of the traditional French baguette-making process as part of the intangible cultural heritage of humanity. The olfactory component of the stamp was achieved through microencapsulation technology, a process wherein microscopic fragrance capsules are embedded into the ink. The integration of a scent element with traditional philately introduces a new interactive dimension and multi-sensory experience to stamp collecting, appealing to both enthusiasts and the general public.