Cultural Avatars

The Cultural Avatars project by Orange aims to empower African youth and promote cultural representation in the gaming world. Africa, home to the fastest-growing gaming market, has been largely underrepresented in video games. This initiative seeks to change that by providing tools and platforms for young African game developers.
The project features a collection of digital assets, including gaming skins, designed by local fashion designers to reflect the diverse cultures of Africa and the Middle East. These skins were introduced at a major gaming event and made available as free, open-source assets for developers. Additionally, a Game Jam was organized to encourage independent African developers to create games inspired by African cultures and stories.