Reimagining intangible cultural heritage in the digital age.

Reimagining intangible cultural heritage in the digital age.

ABOUT ICH ATLAS

ICH Atlas is a digital platform designed to explore, analyze, and support creative approaches for safeguarding Intangible Cultural Heritage through design and digital technologies.

The platform brings together data, case studies, trend analysis, and practical tools to assist cultural institutions, creative industries, researchers, and policy makers in understanding and advancing emerging cultural practices in the domain of intangible cultural heritage.

A KNOWLEDGE SPACE

Data Explorer

Data Explorer

Featured and custom visual maps from our case study analysis to uncover patterns and insights on digital practices for intangible heritage.

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Projects Archive

Projects Archive

A searchable repository of 47 case studies exploring the intersection of digital practices, intangible heritage, and creative approaches.

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Trends

Trends

A collection of trends intertwining emerging technologies and heritage safeguarding practices, including calls to action for the ecosystem stakeholders.

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Resources

Resources

A collection of research reports, publications, and practical tools to support analysis and strategic development of digital projects in ICH.

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NEWS

Explore the "AI-powered Translation Technologies for Low-Resource Languages" trend

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Join our community and make a query to discover emerging insights!

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The book “DESIGNxICH: Oral Traditions and Expressions” is expected in December 2025!

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ICH AND DIGITAL TECHNOLOGIES

Intangible Cultural Heritage (ICH), as defined by UNESCO, refers to the living expressions, knowledge, and skills that communities, groups, and individuals recognize as part of their cultural identity. This includes oral traditions, performing arts, rituals and festivals, traditional craftsmanship, and knowledge about nature and the universe.

Digital technologies are increasingly being used to document, share, and reinterpret intangible heritage: from immersive installations and web-based storytelling to data visualization and digital archives.

ICH Atlas was created to make sense of these transformations, mapping practices, identifying emerging skills, and offering tools for supporting meaningful digital approaches in the intangible heritage sector.

THE PARTNERS

The ICH Atlas platform was developed within the framework of the research project “TRAMA: Cultural Transformations – Intangible Heritage and New Digital-Driven Professional Skills” * (2024-2025).

TRAMA is the result of a partnership combines academic research with advanced data-driven methodologies to address the challenges and opportunities related to intangible cultural heritage valorization in the digital era.

Politecnico di Milano, Design Department

Politecnico di Milano, Design Department

The Department of Design is the main Italian center for scientific research in the field of design, rooted in the Italian design culture and oriented to explore new disciplinary frontiers. This project involved a research group with expertise in design for cultural heritage exploring how emerging technologies transform cultural and creative ecosystems.

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Nextatlas

Nextatlas

Nextatlas is an AI-powered trend forecasting agency that helps businesses uncover and predict emerging consumer trends. Combining big data, AI, and social media analytics, it offers an end-to-end platform for trend research and insight generation—analyzing the interests and behaviors of early adopters, experts, and innovators. Nextatlas also provides custom solutions to tackle specific business challenges with data-rich, forward-looking intelligence.

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*TRAMA is funded under the public call of the Italian National Recovery and Resilience Plan (PNRR), Mission 4 – Component 2 – Investment Line 1.3, as part of the “CHANGES – Cultural Heritage Active Innovation for Next Generation Sustainable Society” programme (PE 00000020, SPOKE 2, CUP G53C22000430006), financed by the European Union – NextGenerationEU.

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